Frequently Asked Questions

RetiBazaar is built for two primary users: media buyers (brands, agencies, advertisers) and media sellers (media owners, operators, and publishers). Each user type has a dedicated dashboard designed around their specific workflows and objectives.

Buyers focus on planning, targeting, and performance insights, while sellers focus on listing inventory, managing pricing, and understanding how their locations perform. This separation ensures clarity without compromising collaboration.

RetiBazaar currently offers OOH analytics and marketplace coverage across Nigeria. All insights, audience measurements, and traffic estimations are designed at a Pan-Nigeria level, enabling both regional and nationwide campaigns.

This allows advertisers to plan consistently across multiple cities or states while sellers benefit from standardized exposure and measurement across the country.

The platform supports both Static OOH (billboards, unipoles, wall wraps, etc.) and Digital OOH (DOOH) formats. Each screen type is handled differently to reflect real-world viewing behavior and exposure patterns.

This distinction ensures that impressions and reach estimates are realistic and tailored to how audiences interact with different formats.

Reach and impressions are estimated using a combination of traffic flow patterns, surrounding activity levels, location context, and media characteristics such as screen type and venue environment.

Rather than using flat averages, RetiBazaar dynamically adjusts these values to reflect how visible and impactful a location is relative to others, providing a more realistic view of performance.

POIs (Points of Interest) represent commonly visited places such as shopping areas, transport hubs, religious centers, or entertainment zones. They help indicate where people naturally congregate.

By analyzing POIs around media locations, RetiBazaar provides context on audience presence and activity, helping users align placements with campaign intent.

Traffic classification provides a relative indicator of how busy an area is compared to others. Instead of raw numbers, locations are categorized to quickly communicate visibility potential.

This makes it easier for both buyers and sellers to assess location quality without needing technical traffic data.

Yes. Every inventory submission undergoes an admin verification process before becoming visible to buyers. This includes checking geo-coordinates, media specifications, pricing consistency, and visual references.

This review process ensures quality, accuracy, and trust across the marketplace.

Absolutely. RetiBazaar is designed to scale across different campaign sizes. Whether planning a focused regional campaign or a nationwide rollout, the platform adapts to your budget and objectives.

Users can start small and expand coverage as needed without changing tools or workflows.

No. While the platform uses advanced analytics and AI models behind the scenes, the user experience is intentionally simple and visual.

Complex data is translated into charts, tags, and recommendations so users can make confident decisions without technical knowledge.

RetiBazaar provides dedicated support for both buyers and sellers. Whether you need onboarding help, planning guidance, or technical assistance, our team is available to assist.

Buyers begin by entering basic campaign details such as campaign duration, budget range, and targeting preferences. Instead of manual location hunting, the platform guides users through POI and audience-based planning.

Based on these inputs, RetiBazaar generates data-backed location options with estimated reach and impressions, allowing buyers to plan efficiently.

User personas represent audience groups based on lifestyle patterns, behavior, and movement trends. They simplify targeting by replacing manual demographic selection with ready-to-use audience profiles.

This approach helps advertisers focus on intent and relevance rather than managing complex demographic filters.

The AI recommendation page summarizes your campaign inputs and selected locations in one view. It visually explains how your choices are distributed across different activity zones and audience contexts.

This helps you understand whether your campaign is balanced, concentrated, or missing key opportunity areas.

Cluster visuals show how selected locations are distributed across different activity zones, while cohort visuals show the audience and POI composition around those locations.

Together, they provide a clear picture of where your investment is concentrated and what kind of audience exposure you are getting.

Locations are tagged with traffic intensity and quality indicators, making it easy to compare options at a glance.

This helps buyers prioritize high-visibility areas while staying aligned with budget and audience goals.

Yes. The platform supports flexible planning at different geographic levels. Buyers can focus on specific regions or expand to broader coverage seamlessly.

This makes RetiBazaar suitable for brands at different growth stages.

No. RetiBazaar centralizes discovery and evaluation within a single platform. Buyers can focus on planning and insights while inventory management remains streamlined.

You receive estimated reach, impressions, frequency indicators, audience context, and surrounding POI insights. These metrics help justify decisions internally and align stakeholders.

Yes. Agencies can use the platform to plan multiple campaigns efficiently while maintaining consistent measurement and reporting standards.

RetiBazaar emphasizes explainability. Recommendations are supported by visuals and metrics so users understand why a location or area is suggested.

Yes. Our team can assist with strategy validation and optimization if needed.

Sellers upload inventory using structured Excel templates designed for accuracy and scale. Separate templates are provided for Static and Digital formats to capture relevant details correctly.

This process ensures faster reviews and reliable analytics.

Excel uploads reduce errors, maintain consistency, and allow bulk submissions. They also support faster verification and better data mapping.

This structured approach benefits both sellers and buyers.

Once uploaded, inventory enters an admin verification process. During this stage, details are reviewed for accuracy and completeness.

Only approved locations become visible to buyers.

Yes. After submission, sellers can add real images and videos for each location. Visuals significantly improve buyer confidence and engagement.

Sellers gain access to reach estimates, impression ranges, traffic classification, and audience context for each approved location.

These insights help sellers understand performance potential and pricing alignment.

Traffic is displayed as intuitive classifications rather than raw numbers. This helps sellers communicate value clearly to buyers.

Yes, pricing updates are allowed within defined limits to maintain marketplace stability. Sellers are clearly informed about update availability through the UI.

Yes. Sellers can control availability through simple toggles. Any action is confirmed through a clear confirmation prompt to prevent errors.

By adding verified insights and transparent performance metrics, RetiBazaar makes your inventory more discoverable and attractive to buyers.

Yes. Verification, geo-validation, and standardized insights help build trust and credibility across the platform.

Yes. Our team assists sellers throughout onboarding, from template usage to approval guidance.

Dedicated seller support is available for inventory, pricing, and insights.