Plan smarter OOH campaigns with AI-powered audience intelligence
Turn audience intent into high-impact outdoor media plans — instantly.
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Plan OOH Campaigns Backed by Real Audience Data
Retibazaar’s Planning Engine helps you identify the right locations, clusters, and audiences across Nigerian states using real-time reach and impression modeling.
The Problem
Planning OOH Shouldn’t Be Guesswork
Traditional OOH planning relies on static reports, assumptions, and manual filtering. Buyers are forced to:
Manually estimate reach
Guess high-performing areas
Build campaigns without real audience alignment
The Solution
How Retibazaar Planning Works
From Campaign Inputs to High-Impact Locations — In Minutes
Step 1
Explore High-Impact OOH Markets
Select your target state to begin planning
Set your budget and screen type (Static or Digital)
Define campaign duration (max. up to 1 year)
Instantly view the market coverage visualized on an interactive map
Step 2
Apply Precision Targeting with POIs & Personas
Choose from 49 predefined Points of Interest (POIs) such as:
Educational Institutions
Churches
Markets & Retail Zones
Transport & Transit Hubs
Select pre-built user personas (e.g., Young Adult Mothers, Senior Citizens, Working Professionals)
Reduce complexity by targeting intent-driven cohorts instead of manual demographics
Step 3
Activate AI-Generated Traffic Clusters
Retibazaar’s LLM-powered model generates traffic clusters in real time.
Each cluster includes:
Average, daily, weekly, and monthly reach & impressions
Metrics dynamically update as POIs, personas, budget, or timing change
Compare clusters visually and select the ones best aligned with your campaign goals
Step 4
Discover Media Locations Within Selected Clusters
View only media locations that fall inside your chosen clusters
Each location includes:
Reach & impression estimates
Availability within campaign dates
Exact map location
Step 5
Preview, Compare & Optimize Before Requesting Sites
Review selected locations and estimated pricing
Compare planned POIs & personas with actual location audience cohorts
Receive data-backed recommendations on:
Additional clusters to include
Locations that can improve overall reach
Proceed to create an order request or refine your plan further
Preview Before You Buy
Before creating an order, buyers can:
Review selected locations
See estimated total cost
Compare planned POIs & personas vs actual location cohorts
Receive AI-based recommendations for better reach
Built for Precision. Designed for Scale.
Key Highlights:
Real-time AI-generated reach & impressions
Persona-led planning (not guesswork demographics)
Cluster-based location discovery
Visual map-led decision making
Seamless transition from planning → buying
Plan With Confidence. Buy With Clarity.
Start planning your next OOH campaign using data-backed insights and AI-driven intelligence.